Archive for the ‘Keywords’ Category

Writing Adwords ad copy for a certain type of buyer

Sunday, March 1st, 2009 |

I’ve been searching for info on creating/writing an Adwords ad copy for buyers of a particular mindset. On Wickefire, I found a great post giving out valuable tips.

ImagesAndWords post on How To: Create Ultra-Targeted Ads and get Highly Converting Campaigns. The post goes on to describe the three different mind frames of searchers online.

1) The Surfing Mode – They are still not sure what they want or need. The user might only be interested in researching. Worst case ROBO (Research Online Buy Offline).

2) Comparison/ Review mode – They know what they want or need, but not which one is the best. They are still researching but are closer in making a purchase.

3) Buying Mode – They know which one they want or need, but where should they buy it.

The post by ImagesAndWords goes on to attach keywords and land page suggestions for each of the three mindsets. The post also gives example ad copy for each mind set.

I would recommend reading the complete forum post. Read the rest of it here.

Ways to find hot keywords by finding hot trends

Saturday, November 3rd, 2007 |

There are days when I’m in need of tools to find popular keywords. These tools listed are some of the sites I visit to find out hot trends to focus a niche site on.

pulse.ebay.com – for what products people might be searching for.
AOL Hot Searches http://hotsearches.aol.com/
Ask IQ: See top searches at Ask. http://sp.ask.com/en/docs/iq/iq.shtml
Dogpile SearchSpy: Choose to see either a filtered or non-filtered sample of top, real-time search terms from this popular meta search service. http://www.dogpile.com/info.dogpl/searchspy/
Google Trends:  http://www.google.com/trends/hottrends?sa=X
Google Zeitgeist: http://www.google.com/press/zeitgeist.html

About Me

I hope to share my knowledge and experiences related to my online money making projrcts. Most articles on this site are related to wordpress, short reviews, tips and making money online. More

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